The Future of Marketing for Fine Artists Part I: Is a Gallery Right for You?

For many of us, galleries might appear as the ultimate gatekeeper: since they decide whose work to sell. Being accepted into the ‘right’ gallery is often seen as something that could make your career, while being passed over can be crushing. Just like galleries can help an artist emerge from obscurity, artists can also choose to while away years waiting for acceptance into a gallery. But it does not have to be this way. I was able to become a full-time artist specifically because I opted to sell my work directly to collectors. And at a workshop this past year, a celebrated artist teaching the course shared that, even for him, the role of galleries is changing. So what does the future hold? M

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The Portrait Society of America is a national 501(c)(3) non-profit organization, founded in February 1998

to further the traditions of fine art portraiture and figurative art. 

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