Management consultant Calvin Goodman has devoted more than four decades to advising artists and their dealers,
publishers, and agencies regarding art marketing options, opportunities and methods. A graduate of Harvard, he
is a recognized expert in the fields of marketing, sales, long-range planning and business systems. Goodman has
prepared studies for many art and education institutions, conducted marketing seminars across the country and
has lectured and conducted classes in professional practices for artists. Since it's inception, he has been active
on the advisory board of the Portrait Society of America.
In addition to his hardcover, Art Marketing Handbook, Goodman's articles on art and the art market have
appeared regularly over the years in American Artist.
The Portrait Society of America is a not-for-profit organization
directed by a governing board of artists dedicated to
fostering and enhancing the practice, aesthetics and applications of traditional,
fine art portraiture.
Membership is open to all individuals with an interest in the art of the portrait.